Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce PLC and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited has been manufacturing Rolls-Royce branded cars since 2003.
Although the Rolls-Royce brand has been in use on vehicles since 1906, the Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce branded vehicles produced prior to 2003. The Bentley subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and the other various predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003.
Current chief executive Torsten Müller-Ötvös joined the company in January 2010, with a pledge to regain the quality standards that made Rolls-Roycefamous. That year sales in China increased by 600%, making it the company’s second largest market after the US. Rent Rolls Royce in Dubai only at Platinum Luxury Cars.