The Range Rover was launched in 1970. In the early 1970s, the Musée du Louvre in Paris exhibited a Range Rover as an “exemplary work of industrial design”.
In 1972, the British Trans-Americas Expedition became the first vehicle-based expedition to traverse the Americas from north-to-south, including traversing the roadless Darién Gap. The specially modified Range Rovers used for this expedition are now on display in the British Motor Industry Heritage Trust collection at Gaydon, Warwickshire.
Between 1974 and 1987, Land Rover vehicles were only sold in the United States through the grey market. The Land Rover company began selling the Range Rover officially in the U.S. on 16 March 1987. From that time until 1993, the U.S. marketing was all in the name of Range Rover, because it was the only model offered in the American market. In 1993, with the arrival of the Defender 110 and the imminent arrival of the Land Rover Discovery, the company’s U.S. sales were under the name “Land Rover North America”.
In 2004, Land Rover launched another model under the Range Rover brand – the Range Rover Sport, which was based on the Land Rover Discovery platform, but the new Range Rover Sport has the latest Range Rover platform.
In 2011, the Range Rover Evoque was launched. Rent Range Rover in Dubai today only at Platinum Luxury Cars.